The hotel industry standard for improving performance, measuring success and maximizing revenue
REQUEST A DEMOThe Transformative Hotel Industry Solution
STR Benchmarking delivers the property- and portfolio-level insights needed to make smart, real-time decisions and optimize strategic collaboration across hotel portfolios, sales & marketing departments, revenue and performance management teams, operations, finance and development.
Unmatched Data Quality and Participation
A product of this kind is only as good as the data that powers it. There is no other provider that comes close in terms of our directly sourced global sample of 77,000 hotels and 10 million rooms.
FUNCTIONALITY BUILT TO MAXIMIZE YOUR REVENUE
Improve Your Performance
Through multiple data sets and advanced analytics, users are able to determine their most profitable business mix, forecast and budget with confidence, identify opportunities and implement strategies to combat losses.
Measure Your Success
High-frequency data allows users to compare performance against multiple industry segments and Competitive Sets, which can be configured in real-time.
Control Your Data and Who Can Access It
Through dynamic self-management functionality, company representatives can manage Competitive Sets in real-time and easily provision licenses and levels of user access.
WHO WE SERVE:
Hotel Parent Companies
Sync market intelligence across your portfolio and leverage multiple data sets and visualizations to equip your corporate-level revenue managers, add value for franchisees, and manage Competitive Sets in real-time. Learn More.
Hotel Operators
Diagnose multiple top-line and total revenue data sets as well as advanced analytics to determine your most profitable business mix, forecast and budget with confidence, identify opportunities and combat losses. Learn More.
Hotel Owners
Work from the same intelligence as your operators and brands to optimize pricing and yield management strategies, maximize profit and identify transaction opportunities. Learn More.
Top-Line Historical Data
Measure your performance against the competition or market segment over multiple time periods.
Forward-Looking Data & Forecasts
Understand future trends in demand and the shifts in bookings that matter to you.
Detailed Analytics and Visualizations
Leverage 85+ charts to understand your strategic position and achieve tactical gains in revenue.
Profitability
Expand your revenue view to include F&B and other departments while also analyzing the relationship with room revenue.
STR data is frankly the industry's standard in the lodging space. And there is a lot of trust that STR has garnered over the years, not only in terms of the data they put out there, but also the analysis and research work that they do.Sourav Ghosh, Chief Financial Officer, Host Hotels & Resorts
Discover how STR Benchmarking could help your business.
Request a demo today.